Not a checklist. A complete behavioral conversion system.

1

10 criteria

STAGE 1 · SECTIONS A & B · PERCEPTION

Immediate Recognition

"Do I know what this is and is it for me?"

Immediate value recognition, prospect identification, offer definition, interface predictability, cognitive clarity, cognitive load, message match, benefit translation, trust trigger language, proof specificity. Failure at Stage 1 produces immediate abandonment. Nothing else matters if the visitor leaves in the first five seconds.

2

7 criteria

STAGE 2 · SECTION C · TRUST

Trust Formation

"Do I trust the entity behind this?"

Objection preemption, social proof specificity, contact confidence, decision pathway clarity, CTA force and clarity, risk reversal, authority signals. Seven criteria because trust formation is the most complex behavioral challenge. A visitor who does not trust will not convert regardless of message clarity or pathway quality.

3

5 criteria

STAGE 3 · SECTION D · DECISION

Path Clarity

"Do I know what to do next?"

Friction mapping, information progression, visual hierarchy, information breathing room, exit recovery architecture. The path of least resistance must lead to conversion. Exit recovery architecture is the most consistently missing criterion across every site evaluated.

4

3 criteria

STAGE 4 · SECTION E · PRESENTATION

Structural Credibility

"Does this feel safe to engage with?"

Voice consistency, offer differentiation, structural cohesion. When the visual execution contradicts the verbal claim the visual wins every time. A trust claim surrounded by structural failures is worse than no trust claim at all.

5

5 criteria

STAGE 5 · SECTION F · ACTION · V3.0

Execution Reality

"Can I actually complete this and do I know what happens after?"

Conversion mechanism integrity, price and commitment clarity, operational and real-world clarity, mobile action efficiency, intent completion confidence. A site can score well on every prior stage and still lose 30 to 60 percent of ready buyers at the moment of action itself.